Hustle or Profession?
What is a hustle?
What is a job?
Is there a difference?
The answer changes from person to person. Someone may have the 9-5 gig but be doing something on the side to rake in extra money. Or someone may be living off their so called "hustle," relying on how successful their work is, whether that be a positive or negative thing.
But here's something that seems to be getting more and more noticed: The term "hustle" often has a negative connotation to it.
"I'm a hustler."
What does that mean? It depends on who you ask.
Chances are, if you ask someone from an older generation that question, and they'll have no clue. It could mean anything.
If you ask someone in the younger generation the same question, the possibilities are endless. It could mean you Uber on the side to bring in some extra dough. It could mean you write articles for a friend to try and get your name out there (hey how you doing?). The beauty is in the eye of the beholder as they say.
Now, should you use the term "hustle" to describe your job as a barber? It depends on your description of your practice and your ultimate goals.
Do you have a passion for this business? Are you in it for more than just money? Do you genuinely care about your clients and how they (and subsequently you) are perceived in their communities? Then "hustle" may not be the term for you to use. However, if you answered yes to any of those questions, the term "hobby" may not fit either.
Who cares if this technically isn't your full-time gig? Is that your goal to eventually make it that? Then call this your job, your profession, your passion. It's fine to have two "jobs." Plenty of people do.
Just think when you're trying to recruit new clients to come to your workplace.
Example A: "I work as a salesman during the day, but cut hair at night. It's just a hustle to bring in some extra money."
Example B: "I'm a marketing analyst by trade currently, but my main goal is to become a full-time professional barber. That's my true passion. I've been doing it for three years and have built a great client base already, but I'd love to add more."
Which pitch do you think sounds better?
It's all about first impressions. How do you want to come off to a potential client? As a hustler or as a professional?
Whatever your answer, cater towards that by transforming your product. As soon as a client walks in your door, they should know which example you are.